Tag archive: social media
Putting on an awesome event and want residents to be able to share their moments on one story? Snapchat has introduced custom stories, designed to make the sharing of big events easier! This is a great feature to utilize during your next big event. You’ll be able to invite your friends, friends invite their friends, or even have it set to show to anyone who is in a designated area known as the “Geofence”.
Creating this custom story is as easy as 1, 2, 3, 4! See below on how to!
Take a Snap– You will need to start this off by taking the first snap! If you’re doing this for an event, take a quick snap of event set up, residents arriving, or anything else you’d like.
Tap “Custom”– this will be in the top-right corner of your story.
From here you can choose the privacy settings. Choose either Private Story, Custom Story, or Geo Story. We suggest using the Geo Story option as that allows you and anyone else in that area to have the option of adding to this story.
Name Your Story, Select Geofence Area, and Choose Who Can Add To and View– Select a name for your story. Be creative and make sure the name reflects the content you and others will be adding to the story. Next, utilize the geofence toggle. Simply enter in the address of where the event is taking place and that will make the story appear for anyone inside the designated area. Finally, choose who can view and add to the story. Friends of friends is suggested because this will not only allow that user to view and edit but their friends as well.
Click “Create Story”– Once clicked the story is published for use! The story will appear under your “stories” section. You and others can add as many snaps as you want to the story. Just like any other story, it will only last for 24-hours and you will be able to see who has viewed and manage other settings.
This is a great way to encourage user generated content amongst residents and market your brand!
Instagram recently rolled out a new feature that allows you to poll followers in your story. Prepare a post for your story just like you would normally. When ready place the new polling sticker anywhere on your post. From there you can customize the question and answers. Once you post to your story you can begin collecting answers. To view your answers simply swipe up to view the viewers list on that part of your story. You’ll be able to see live results and who voted for which option.
This feature is fantastic to get a quick pulse from your residents and followers outside of a formal survey. Use it to poll on things like what event to have, what kind of coffee they want to see in the coffee machine, preferences in upgraded vs standard units, and so much more. The possibilities are endless!
Want to learn more about this new feature? Click HERE to find Instagram’s official press release.
When looking at social media marketing the best thing we can ever do is to get residents and prospects to post positive things about us on social media. Many times we focus too much on what we are posting on our business accounts and not enough on how to get others to post about us. A post of a resident enjoying an excellent event at our community is 10 times more powerful than us posting that same event. Why? Multiple reasons.
First, a resident has friends following their social channels that are likely in our target demographic but aren’t following our business social accounts. This distributes information (even if it is a small amount) about our community to a set of eyes we can’t reach on our accounts.
Second, people generally care a lot more about what their friends post than what our business posts.
Third, and most importantly, consumers are 92% more likely to trust their peers over advertising. So they are more likely to believe that your community is a great place to live by seeing their friends’ social media posts than our social media channels saying “we’re the best place to live”.
So how do you get residents and prospects to post about your community? While there are a lot of ways but one of the easiest and most relevant ways is using geo-location Snapchat filters! Create a Snapchat filter for your next event and you’re likely to see a bunch of uses on arguably the most important social medium. Not a graphic designer? That’s OK! Pepper Filters lets you create well designed and cool Snapchat filters for only $5! Every event budget can afford that!
Remember, your event needs to be a fantastic experience as well or you won’t have attendees or people wanting to document your event!
Need help uploading your super cool Pepper Filter? Ask your PSM and they can get you the resources to get your filter live! Just remember, the filter process can take a few days!