Let’s face it, we’ve all been here. We plan for a big event that we think will be a huge success. We invest a lot of time, money, and effort into an event where well no one shows up. It stinks right? We get discouraged and start avoiding putting on resident events altogether or just sticking to the basic Taco Tuesday and Free Food Friday’s where you know residents will come.
But have you ever really thought about why that event may not have been successful? In today’s student housing market, it’s going to be hard to please everyone. But through understanding YOUR market you can begin to host events that fit into your community’s interest.
I have put together 5 keys to pulling off a successful resident event.
1.Know Your Community
While a concert on the lake sounds like an amazing event, that’s not going to work for every community geographically or demographically. Find out what your residents have in common. Do they like sports-centered or fitness geared events? Are they more into adventurous outdoor activities? Surveys or polls can help you identify their interests. Create a private Facebook Page only for residents of the community and really get to know one another and each individual’s interests. This is a simple way to give you a great understanding of how to provide the best possible customer service to your residents.
2.Advertise Wisely and Get the Word Out
Yes, it’s important to create flyers to post around the community, but it’s also important to interact with your residents to promote the event. Throughout the week or weeks leading up to the event give sneak peaks into the setup and planning to get residents excited. This could be through Instagram live stories or Snapchat stories.
3.Involve Residents in Planning
It has been said people place a higher value on things they help create. This goes for resident events as well. Seek out residents who may be interested in helping plan the event. Maybe they have insight into what they want to see in a successful event.
4.Take Lots of Photos and Video
We want every event to be Instagram worthy for residents! Use these photos and videos on your community’s social media channels. Remember, the higher quality the photos and videos the more likely the residents are to share them on their own channels.
5. Learn from Each Event
Maybe this event wasn’t the biggest or best. BUT, you can take the results from this event and learn for the next one. Take a post-survey to find out what residents liked or disliked and apply this feedback to your next event.
We hope this helps when it comes to planning your next big resident event! It is important that through every resident event we are attracting new residents, retaining old ones, and developing a positive reputation in the area. And remember, the more you put into the event, the more you will get out of it.