You’ve heard how important reviews are. 86.3% of renters use online reviews as a factor when looking to rent an apartment. But did you know these reviews can also help improve your community’s SEO? Better SEO can ultimately lead to more website traffic and eventually leases.
Reviews are a very important ranking factor in local search results. In fact, Chatmeter says that reviews make up 13% of the local search algorithm. This means if someone is searching for an apartment in your area via local search and you have a lot of positive reviews your community is more likely to show up. Many things play into your review ranking on local search such as review volume, recency, quality of review (i.e. length), and if you respond to reviews. If you stick with Cardinal Group’s goals of 2% of reviews of your total resident base and all reviews replied to within 48 hours you’ll be well on your way to giving your SEO a boost!
The single most beneficial thing you can do for your community on social media is to get others to post about your community. Sure, posting photos of last night’s event or advertising your latest special on your community’s social channels is important, but it is not nearly as valuable as user-generated content. When a user posts a photo of your community, raves about an event, or simply shows their home in the background they are exposing their followers to your brand. By encouraging user-generated content you’ll expand your social reach way beyond your current fan base. If that wasn’t enough consumers are much more likely to make a purchase if a friend posts something positive about a brand on social media.
So how do you encourage more user-generated content? There are many many ways but a fun and easy one is through a Hashtag printer. Simply program the printer to print our a photo anytime someone uses a certain hashtag. For example, if you have a pool party and tell guests to use #BlissPoolParty the printer would automatically print out a photo of their post on social media using this hashtag. You can even design the background to match your branding!
Below is a list of the equipment you’ll need to create this Hashtag Printer come true!
If your community is taking advantage of the resident text alerts program through Rent Cafe, here’s a short video on how residents can opt-in and how to create and send a message!
This is a great program to easily and quickly get in contact with residents in regards to important building info, emergencies, events, or specials!
Apartments are called “communities” at Cardinal Group for a reason. Creating an environment for residents to not only know who their neighbors are but be able to spend time together and actually become friends is a concept Cardinal builds their communities around.
And what better of a time than November to encourage this concept even more. November is the season of giving and being thankful. It is also, in the leasing world, a prime time for resident referrals and renewals.
We encourage you to take a look at the video above and create a great resident event just like this one called “Friendsgiving”. When residents eat together, they renew together.
This resident event will bring residents together and create a true community vibe that Cardinal Group strives for. It’s time to stray away from the breakfasts on the go (and other events like it) and really focus on resident interaction and memorable experiences.
So how exactly can you creative this event? Take a look at the steps below and you’ll find it is relatively simple and inexpensive.
- Setup tables in hallways, elevator lobbies on each floor, or other easily accessible common area. Hallways and elevator lobbies are likely your best bet as you’re more likely to get neighbors that are nearby to attend.
- Place table cloths on top of tables. Top table with a small flower arrangement, battery powered candles, and other small table decorations.
- Set out tables a few days ahead of the event and place a flyer that describes the event and a sign-up sheet for a potluck.
- On the day of the dinner in your hallway or elevator lobby bring by wine, bread, or a main dish for each table to enjoy during their potluck. (We suggest having the community provide the turkey for the residents).
- Finally, add in a few table cards for icebreakers to help lead attendees into having conversations.
It is encouraged to not only hold this as a Thanksgiving event but continue this event on throughout the year. Maybe do this monthly, bi-weekly, or even weekly, and you’ll find that more and more residents will begin to come. Your community will be known for this unique and memorable experience.
Instagram recently rolled out a new feature that allows you to poll followers in your story. Prepare a post for your story just like you would normally. When ready place the new polling sticker anywhere on your post. From there you can customize the question and answers. Once you post to your story you can begin collecting answers. To view your answers simply swipe up to view the viewers list on that part of your story. You’ll be able to see live results and who voted for which option.
This feature is fantastic to get a quick pulse from your residents and followers outside of a formal survey. Use it to poll on things like what event to have, what kind of coffee they want to see in the coffee machine, preferences in upgraded vs standard units, and so much more. The possibilities are endless!
Want to learn more about this new feature? Click HERE to find Instagram’s official press release.