When looking at social media marketing the best thing we can ever do is to get residents and prospects to post positive things about us on social media. Many times we focus too much on what we are posting on our business accounts and not enough on how to get others to post about us. A post of a resident enjoying an excellent event at our community is 10 times more powerful than us posting that same event. Why? Multiple reasons.
First, a resident has friends following their social channels that are likely in our target demographic but aren’t following our business social accounts. This distributes information (even if it is a small amount) about our community to a set of eyes we can’t reach on our accounts.
Second, people generally care a lot more about what their friends post than what our business posts.
Third, and most importantly, consumers are 92% more likely to trust their peers over advertising. So they are more likely to believe that your community is a great place to live by seeing their friends’ social media posts than our social media channels saying “we’re the best place to live”.
So how do you get residents and prospects to post about your community? While there are a lot of ways but one of the easiest and most relevant ways is using geo-location Snapchat filters! Create a Snapchat filter for your next event and you’re likely to see a bunch of uses on arguably the most important social medium. Not a graphic designer? That’s OK! Pepper Filters lets you create well designed and cool Snapchat filters for only $5! Every event budget can afford that!
Remember, your event needs to be a fantastic experience as well or you won’t have attendees or people wanting to document your event!
Need help uploading your super cool Pepper Filter? Ask your PSM and they can get you the resources to get your filter live! Just remember, the filter process can take a few days!