2018 June | CG Sauce

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Instagram Highlights

Instagram highlights are an awesome tool that all communities need to be utilizing. As we know students are steadily heading home for the Summer but one thing that isn’t changing is the fact that they are always on their phones. Making sure our social media outlets are up to date and engaging is a great way to continue to connect with prospects and residents even when they aren’t in town. If you are an avid Instagram user then you are aware that Instagram Stories are one of the most popular social media tools right now, slowly edging out Snapchat.

People enjoy watching live short video content and this is a great way to reach people that wouldn’t typically see your posts. Instagram works on an algorithm that shows your content to those who are engaging in your feed. So your community may have 1000 followers, but only a small percentage (less than 100 people) will actually see what you are posting based on how many users are liking and commenting on your posts. This is where it’s important to keep your stories active to expand this reach. The perks in using stories is that they play continuously. While users may skip posted content in the feed, your content will absolutely pop up in their stories stream. They can click past it if they want, but since it’s taking up the full screen, they’ll at least get a quick glance before they click away.

Now let’s talk about Instagram Highlights and how this all ties together. Like snapchat your stories will delete after 24 hrs, but now with the Highlight tool you are able to save videos and categorize them for users to see anytime they want. We can tie this feature into our industry by posting and saving things like Specials, Tours of the Community, Resident Events, and Photos and Videos of our Amenities.

So how do you get started? Check out the two communities below to get some ideas on how they are utilizing this tool.

 

Step 1.

Decide on what you want to highlight for your community. After you have decided, you can put in an RFC for custom Instagram highlight icons based on  your communities branding.

Step 2. 

When your icons are ready email them to yourself and save them to your phone or ipads camera roll. (whatever device your community posts from)

Step 3.

In order to add covers to your Instagram Stories Highlights, you first have to post them as part of your Instagram Stories. Your new covers must be active in your Instagram Stories for a full 24 hours (you can’t post and delete them!) and then remain in your Instagram Stories Archive. See instructions below.

instagram stories highlights

Next up, after you’ve added your cover into your Instagram Stories, select the ‘Highlights’ heart icon on the bottom right.

instagram stories highlights

After clicking the highlight icon you will then be prompted to add a title (ex: Tour, Specials, Amenities, Events, etc)

instagram stories highlights

Step 4.

Once these highlights are created start posting photos and videos of your community and add them to the specific highlight. Check out Coronado’s Tour icon where we filmed a leasing team member giving us a tour of the community. After filming then save each individual video to your highlights and point these out to prospects. This is a great tool they can take back to their parents and show them a look inside the community. Using an energetic leasing agent and adding some fun to these videos makes them much more engaging and creates a realness aspect that some professional community videos can lack.

If you guys have any questions about getting started or how this process works please reach out to your GMM (myself or Ryan) and we are happy to walk you through the process.

I can’t wait to see all of your highlights!

Totally Festive 4th of July Drinks

There’s no better way to celebrate America than with some red, white, and blue drinks! And as always, we’ve got you covered! From boozy to non-boozy, here are a few of the best drinks to enjoy at your 4th of July party!

Red, White, and Blue Vodka Lemonade Slushies

Your everyday slushie gets a patriotic makeover. Enjoy this refreshing drink at the pool. Get the recipe HERE.

Red, White and Blue Pina Colada

Beat the heat and let this 4th of July Piña Colada take you away to Mexico! Get the recipe HERE.

Captain America Mocktail

Be the superhero at your poolside party by creating these red, white, and blue swirly drinks! Get the recipe HERE.

Firecracker Jell-O Cups

Kick off your BBQ with JELL-O SHOTS! Red, white and blue Jell-O shots with a cherry on top. Tasty and festive all in one. Get the recipe HERE.

Frozen Triple Berry Smoothie

This good-looking fruit smoothie will keep your guests cool and satisfied out there in the summer heat. Get the recipe HERE.

Red, White and Blue(berry) Margaritas

These margaritas will sure get you in the 4th of July spirit! Get recipe HERE.

Cheers!

Some other fun activities to have at your community’s 4th of July party could include:

  • BBQ
  • Tie-Dye Shirts red, white, and blue
  • Yard games set up such as corn-hole, bocce ball, water balloon toss, tug of war
  • Hot dog eating contest
  • Provide information for residents on the closets fire work shows in your city