The single most beneficial thing you can do for your community on social media is to get others to post about your community. Sure, posting photos of last night’s event or advertising your latest special on your community’s social channels is important, but it is not nearly as valuable as user-generated content. When a user posts a photo of your community, raves about an event, or simply shows their home in the background they are exposing their followers to your brand. By encouraging user-generated content you’ll expand your social reach way beyond your current fan base. If that wasn’t enough consumers are much more likely to make a purchase if a friend posts something positive about a brand on social media.
So how do you encourage more user-generated content? There are many many ways but a fun and easy one is through a Hashtag printer. Simply program the printer to print our a photo anytime someone uses a certain hashtag. For example, if you have a pool party and tell guests to use #BlissPoolParty the printer would automatically print out a photo of their post on social media using this hashtag. You can even design the background to match your branding!
Below is a list of the equipment you’ll need to create this Hashtag Printer come true!