Cardinal Group Management is proud to announce that it has released the first ever robotic leasing team members. OK, this isn’t exactly true. We are in a people business and these team members will never be replaced with robots. However, Cardinal Group has been experimenting with a futuristic new tool that may change the leasing experience as we know it.
Virtual reality is all the rage in the tech world these days. It seems like there is a new breakthrough everyday in this field. Cardinal Group is one of the first property management companies to use this technology on a wide scale. Virtual reality tours, 360 degree videos, and 360 virtual tours have been created at multiple Cardinal communities.
These new tools can be used in a variety of ways. 360 degree videos and 360 virtual tours can be posted on the community’s website to help give the prospect a better overall feel of the community before making a visit. 360 degree videos can also be used for highly targeted ads on Facebook, Youtube, and a growing number of platforms. Check out this recent 360 degree video tour of Alexan Sloan’s Lake:
360 videos and 360 virtual tours are good but virtual reality tours take the technology to the next level. Prospects can become immersed in a virtual reality experience of a resident event, model, amenity space, or even a unit type that is leased an unavailable for tour.
One of the best uses for the virtual reality experience is for communities that have multiple floor plans but can’t keep models for each floor plan type. A prospect may come in and be hesitant to lease because they aren’t able to tour the exact unit type that fits their needs. Leasing teams can overcome this objection by giving them a virtual reality tour of that floor plan. No more looking at floor plan images trying to explain how the apartment looks. Now the prospect can actually step inside these units via virtual reality!
So, how much does this new fangled technology cost? Less than an order of koozies. Communities can purchase all the hardware needed for virtual reality experiences, 360 degree videos, and 360 virtual tours for only $1,200. Cardinal Group’s marketing team can help train you on how to use the equipment and work to produce all the content needed.
Ready to step into the year 3000 with virtual reality? Contact your PSM now!